도서 소개

The International Consumer Electronics Show (CES), which is held in Las Vegas every January, attracts the attention of the world, where the best global companies from each country participate to showcase the [latest] technologies and trends of the future humanity, where the success or failure of participating companies are foreshadowed. What is CES really about?

The author, who graduated from university in the United States and studied global business all his life, saw 9 million Jews are influential figures of politics, economy, culture and history all around the world. We studied how a small number of Jews came to lead the world, and they realized that they created values and philosophies, but also education and systems to achieve global success. Based on this, following the first book “Startup Israel”, which introduced successful Israeli stories, this book presents a concrete solution for South Korea to become the world's wealthiest country like Israel.

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A world where everything is connected and driven by platform-based mobility

"How long should South Korea chase Davos or CES and benefit others?"

The International Consumer Electronics Show (CES), which is held in Las Vegas every January, attracts the attention of the world, where the best global companies from each country participate to showcase the [latest] technologies and trends of the future humanity, where the success or failure of participating companies are foreshadowed. What is CES really about?
The author, who graduated from university in the United States and studied global business all his life, saw 9 million Jews are influential figures of politics, economy, culture and history all around the world. We studied how a small number of Jews came to lead the world, and they realized that they created values and philosophies, but also education and systems to achieve global success. Based on this, following the first book “Startup Israel”, which introduced successful Israeli stories, this book presents a concrete solution for South Korea to become the world's wealthiest country like Israel.
When comparing sales and profits of Apple, Nvidia and Amazon in the U.S, CES sales and profits exceed all three of them. At CES, you will not only participate in exhibitions, but also experience everything about the U.S, including culture, art, economy and technology. This is the beauty of platform business. The author asks how long South Korea should follow Davos or CES to spend money and benefit other countries, and now argues that South Korea should also create a MICE platform business like CES. In the days of poverty, South Korea would not be where it is today, if it had not built highways and steel mills despite the harsh opposition from almost the entire population. The future is up to the creative minority who prepares for the future.
The book provides the latest trends in various future industries that consist of Mobility of Things industry, such as self-driving cars, robots, drones, semiconductors, secondary batteries, hydrogen, and smart cities. The book suggests directions for South Korea to earn global competitiveness. The author plans to hold “MoT Global Show” in South Korea to seize the fast growing MoT market in order to promote South Korea's economic growth. It also discusses thorough concerns about solving climate and environmental problems for the next generation, and business pie for the future through M.o.T. Emphasizing the potential growth of Mobility of Things market, it is expected that South Korean economy can take a leap forward.

  작가 소개

지은이 : DAVID 옥
•한국이스라엘기업협의회 사무총장 •(주)카익글로벌스타트업 대표 •(주)소사코리아 대표 •꾸머스페이스 대표 •꿈쟁이놀이터 대표 (주)소사코리아 대표와 사단법인 한국이스라엘기업협의회 사무총장(이사)직을 겸임하고 있으며 한국과 이스라엘의 기업가 및 경영 중역들과 함께 한국-이스라엘의 경제와 비즈니스 니즈를 살피고 양국 간의 사업 기회 창출에 힘쓰고 있다. 다수의 글로벌 행사 및 프로그램을 주최·주관하면서 형성된 글로벌 인프라를 통해 양국 및 세계 네트워크를 형성하며 한·이 양국 간의 경제 발전과 창업 생태계 형성을 위한 해외 투자 유치에도 기여하고 있다. [경력]•2012 에후드 올메르트 이스라엘 총리 초청 만찬 주최·주관 •2012 제1~4회 한국이스라엘비즈니스포럼 이스라엘 텔아비브 에서 개최 •2016 텔아비브대학 공과대학과 이화여대 공과대학 MOU 체결 •2017 경기도 부지사 및 경기도 인사들과 이스라엘 창업 생태 계 소개 및 비즈니스 연수 •2018 SOSA-GCCEI-KT 협력사업 Open Innovation program 체결 •2019 (주)소사코리아 판교스타트업캠퍼스 입주 •2021 꿈쟁이놀이터 설립 •2022 The Hill`s Namsan 설립 •2023 『스타트업 이스라엘』(성안당) 출간[학력]•2University of Mary Hardin Baylor(BA in Sociology_사회학 전공)•General Secretary of Korea Israel Business Council •CEO of KAIC Global Startup Co., Ltd. •CEO of Sosa Korea Co., Ltd. •CEO of Kkumer Space Co., Ltd. •CEO of Kkumer PlaygroundDavid Ok is currently serving as CEO of SOSA Korea and General Secretary (Director) of Korea-Israel Business Council. He is working with entrepreneurs and executives from South Korea and Israel to explore economic and business needs and create business opportunities between two nations. He has organized and hosted numerous global events and programs, forming a global infrastructure to create networks between the two countries and the world, and contributing to attract overseas investment for economic development and startup ecosystems in both South Korea and Israel.[Experience]•2012 Hosted and organized a dinner party with former Israeli Prime Minister Ehud Olmert •2012 Held the 1st~4th Korea Israel Business Forum in Tel Aviv in 2012 •2016 Signed a MOU with Tel Aviv University and Ewha Womans University •2017 Introduced the Israeli startup ecosystem and conducted business training for officials of Gyeonggi Province •2018 Signed a cooperation agreement for the Open Innovation program with SOSA-GCCEI-KT •2019 Opened Pangyo Startup Campus of SOSA Korea •2021 Established Kkumer Playground •2022 Founded The Hill’s Namsan •2023 Published 『Startup Israel』 (publisher : Sungandang)[Education]•BA in Sociology from the University of Mary Hardin Baylor

  목차

Prologue
Recommendation

Part 1 The Whole World Is at a Standstill at CES
Chapter 1_ 3 Success Factors of CES
1. Consistent Efforts to Present Innovation Trends
2. Huge Impact Created by Gathering of World Leaders
3. Continuous Expansion of Exhibition Content Area
Chapter 2 _ Why KES Did Not Become CES
1. Scale Competitiveness
2. Linked Facilities
3. Absence of Industry/Technology Leadership
4. Redundancy in Exhibition Fields
Chapter 3_ South Korea’s MICE Platform Industry Reform
1. Size Reform
2. Networking Reform
3. Marketing Reform
Chapter 4_ M.o.T Global Show as a Solution
1. M.o.T Global Show and Competitive Advantages
2. M.o.T Global Show and Network Reform
3. M.o.T Global Show and Marketing Reform
Chapter 5_ Special Column
- Is the world still only looking at CES?

Part 2 South Korea's Future Depends on M.o.T Global Show
Chapter 1_ Net Zero and M.o.T Industry
1. Net Zero and MaaS
2. Net Zero and Smart City
3. Net Zero and Renewable Energy
4. Net Zero and Metaverse
5. Net Zero and ESG Management
Chapter 2 _ M.o.T Global Show and the Future
1. Choice is the Prerogative of Those Responsible for the Results
2. How Should We Live?
3. South Korea’s Future Depends on M.o.T Global Show
4. Creative Minority Opens the Future
5. What Kind of Future Will I Give to My Children?

Part 3 Why M.o.T?
Chapter 1_ The Future Society Brought About by M.o.T
1. Work
2. Life
3. Leisure
4. Logistics
Chapter 2 _ Why Should We Do MICE Platform Business?
1. Securing Global Competitiveness
2. Why didn’t Japan Rank First in the World?
3. M.o.T Global Show Is a Future Business Integration Model
Chapter 3_ Business Expandability to MaaS Platform through MICE Platform
1. The irresistible Future of Mobility, MaaS
2. Seize the $7 Trillion Passenger Economy!
3. M.o.T MaaS Platform Business Model
Chapter 4_ Why Should M.o.T Global Show Be Held in Seoul?
1. No. 1 Global Smart City, Seoul
2. The Majority of M.o.T Businesses in South Korea is Located in Seoul
3. Seoul Autonomous Driving Vision 2030
4. M.o.T Related Field Exhibition Market Share, about 25% in Seoul

Part 4 M.o.T Market Size
Chapter 1_ Hardware
1. Self-driving Cars
2. Robot
3. Drones
Chapter 2 _ Parts
1. ADAS Sensor
2. Semiconductor
Chapter 3_ New Energy
1. Secondary Battery
2. Hydrogen
Chapter 4_ Infrastructure
1. Smart City

● Conclusion

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